I grew up dealing with hemorrhoids, and for years I was too embarrassed to talk about it with anyone(I still am). When I finally started digging into the research, I learned that hours of sitting were a big part of the problem. Sitting on a hard seat presses down on the veins around your bottom, a bit like stepping on a garden hose. With the blood unable to flow freely, it backs up and the veins can swell, stretch, and get irritated. The longer I sat, the worse they got. I looked into a cushion for this but traditional cushions actually made them worse than a regualar seat. That is how PressureLess was born!